Our story
WE’RE REWRITING THE RULES OF GTM
Goodfit is the intelligence layer behind modern go-to-market. We help revenue leaders identify, prioritise, and engage customers with precision.
Goodfit’s seed was planted when Harrison Rose, Paddle’s co-founder, and Aleksander Bury, VP of Revenue Operations, developed an internal platform that told the sales team exactly which accounts to chase, helping scale Paddle to $100M in revenue and a $1.4B valuation.
In 2020, they set out to build that system for everyone. Bootstrapped and profitable for years, Goodfit raised a $13M Series A led by Notion Capital in 2025 to move faster.
Today, we’re almost 30 people. Direct, opinionated, and outcome-obsessed. Here, every role here has real impact. If that’s your kind of place, we’d like to meet you..
The origin
Harrison and Aleks found Goodfit, building the account-targeting system from Paddle for everyone else.
Getting traction
Bootstrapped and profitable, Goodfit signs its early customers while the product takes shape.
Series A
A $13M Series A from Notion Capital funds faster growth into a bigger, faster-moving problem.
Where we are
Around 26 people in London, tripled in two years, running GTM Intelligence for Personio, Clari, and Chili Piper.
What's next
Still being written — by whoever joins next.
We go deeper,
do work we're proud of,
and go further together
Our values
How we think, how we build, and why it matters
Our values aren’t words on a wall. They’re at the heart of our culture — embedded in how we hire, develop, promote, and reward. They drive the change we want to see and shape the behaviours we’re proud of, inside the company and out.
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Grow everyday
We're building a brand new category, and none of us is the finished product. For Goodfit to grow, we need to grow our skills, culture, and people everyday. -
Be authentic
Don’t leave your personality at the door. Goodfit is bold and intentional, and we welcome the specific, unique, and possibly odd things about you that help us succeed. -
Raise the bar
We’re always challenging what “good” looks like. We’re ambitious for Goodfit, for ourselves, and embody this in everything we do. No task is too small to reset & exceed expectations. -
Take pride
Making sure we’re excited to put our name to the work we create. From client calls to shipping code, at Goodfit we are here to build a legacy we’re proud of.
What we offer
BENEFITS TO HELP YOU DO YOUR BEST WORK
We take care of the tools you need to be successful, so you can focus on what matters most.
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Meaningful Compensation
Highly competitive salaries plus direct equity so we all share in our long-term success. -
Flexible Working
Work from our beautiful physical offices or work completely remotely—it is your choice. -
Generous Time-Off
Take the time you need to recharge. A full 30 days on top of (flexible) bank holidays -
Family Support
Generous parental leave packages to support your growing family when they need you. -
Health & Wellbeing
Full comprehensive private health, dental, and mental wellness coverage options. -
Learning & Development
Generous annual budget for books, classes, and conferences to support career growth. -
Social Days
Quarterly fun company retreats and regular local team socials to bond together. -
Office Setup
Home office stipend to build a beautiful workspace complete with top-tier hardware.
The interview process
How we bring people on board
We aim to finish the interview process in two to three weeks. We move fast and tell you where you stand at every stage.
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INTRO CALL
Who: Hiring manager
Who are we, what are we looking for and what do you want out of your role at Goodfit? This is an upfront opportunity to all align on whether this is the right role for you. -
CHALLENGE
Who: Core team
Diving into the nitty gritty. Whether you’re an engineer or sales rep we want to see you bring your skillset to life with work representative of your future day to day. -
DEEP DIVE
Who: Team leads
Chance for us to get to know more about you and your background. How’d you end up where you are today and what can you bring to the table? -
MEET THE TEAM
Who: Team peers
We all spend a lot of time at work we want to make sure we all get along! Do you get along well with those you’ll be sat side by side with.
UNFILTERED
Unscripted, unedited: what the team actually says about working here.
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"I feel like I have been here a month already, in the best way possible, and that is all down to him!"
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"What an incredible, slightly mad, set of brilliant folks we've coupled together for the exciting journey ahead."
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"You are an animal on the phone. Respect the hustle."
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"Frankly all the tacos, burritos, and chimichangas in Mexico aren't enough."
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"Thanks for sharing their wisdom on how to cold call, alongside continuous feedback and having an enormous amount of patience with me in the process."
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"Amazing velocity, focus & collaboration. It's a pleasure working with you all!"
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"So many great initiatives since he joined I've lost count. Phenomenal impact."
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"For constantly raising the bar, making our product better, faster, nicer, and inspiring us."
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"Usually this takes a team weeks of planning. Very smoothly done."
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“Love seeing you not only building smashing datasets but also contributing loads to discos!""
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"For shipping his first PR on his second day, well done mate."
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"It is precisely this level of ownership that we are looking so hard for in each one of our new hires."
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"I feel like I have been here a month already, in the best way possible, and that is all down to him!"
-
"What an incredible, slightly mad, set of brilliant folks we've coupled together for the exciting journey ahead."
-
"You are an animal on the phone. Respect the hustle."
-
"Frankly all the tacos, burritos, and chimichangas in Mexico aren't enough."
-
"Thanks for sharing their wisdom on how to cold call, alongside continuous feedback and having an enormous amount of patience with me in the process."
-
"Amazing velocity, focus & collaboration. It's a pleasure working with you all!"
-
"So many great initiatives since he joined I've lost count. Phenomenal impact."
-
"For constantly raising the bar, making our product better, faster, nicer, and inspiring us."
-
"Usually this takes a team weeks of planning. Very smoothly done."
-
“Love seeing you not only building smashing datasets but also contributing loads to discos!""
-
"For shipping his first PR on his second day, well done mate."
-
"It is precisely this level of ownership that we are looking so hard for in each one of our new hires."
We’re hiring!
Ready to make
an impact?
Join us in leading the way companies GTM.
Apply now