GTM Intelligence for B2B Revenue Leaders










- Buys raw commodities
- Processes personal information
- Has an inbound sales motion
- Has high digital marketing spend
- Processes digital payments
- Is launching a new factory
- Number of franchises with an alcohol license
- Number of employees relocated in last 12 months
- Had a major security breach in last 12 months
- Has a complex in-house legal counsel role
- Is hiring in countries without a registered entity
- Is susceptible to checkout fraud
- Is a solar construction company
Goodfit applies the kind of judgments that used to require a human researcher — across a global universe of 70m+ accounts.
Then we calibrate against your won and lost deals to build proprietary, real-time intelligence on your market.
Cut out accounts that won’t buy
Goodfit’s agents learn what separates your buyers from non-buyers, then evaluate thousands of data points to give you a source of truth on what accounts you should be targeting.
B2B SaaS companies with a high volume of inbound demo requests routed to an established sales team, operating on either Salesforce or HubSpot as their CRM.
Goodfit tells you exactly which accounts match your ICP – and which are a waste of time.
Investment firms operating on either the buy side or sell side, with a quant research team and more than $250m in assets under management.
Goodfit tells you exactly which accounts match your ICP – and which are a waste of time.
Platforms actively investing in product development that have more than 3 live integrations or are operating an app marketplace.
Goodfit tells you exactly which accounts match your ICP – and which are a waste of time.
Capture every account in your market
Goodfit evaluates 70m+ company records against your market definition, training models to make human-level judgments no filter can capture. Sourcing runs continuously to deliver a living, breathing market.
You’re missing 19,687 companies in a market of 41,392. Your ACV is $23k. $453m of your market is invisible to you.
Goodfit finds the accounts in your market that you couldn’t see.
You’re missing 7,663 accounts in a market of 8,667. Your ACV is $132k. $1B of your market is invisible to you.
Goodfit finds the accounts in your market that you couldn’t see.
You’re missing 36,245 accounts in a market of 120,359. Your ACV is $25k. $906M of your market is invisible to you.
Goodfit finds the accounts in your market that you couldn’t see.
WORK your highest value accounts
Goodfit learns what predicts your win rate and contract value, enriches your entire market with those predictors, and builds Expected Value – a predicted dollar value for every account.
2,953 Tier A accounts worth $139M
Goodfit shows you how much revenue you’re leaving on the table from working low value accounts – and which to work instead.
11,073 Tier A accounts worth $268M
1,226 Tier B accounts worth $159M
2,529 Tier C accounts worth $202M
2,835 Tier D accounts worth $213M
Goodfit shows you how much revenue you’re leaving on the table from working low value accounts – and which to work instead.
2,537 Tier A accounts worth $414M
8,336 Tier B accounts worth $225M
8,699 Tier C accounts worth $183M
16,673 Tier D accounts worth $200M
Goodfit shows you how much revenue you’re leaving on the table from working low value accounts – and which to work instead.


Building your own intelligence layer means stitching together legacy databases, enrichment tools, manual research, custom agents, and machine learning workflows.
That creates cost, bottlenecks, and tech debt — and still leaves gaps in coverage, data quality, and predictive accuracy.
Goodfit operates the data, models, agents, and workflows to run your GTM intelligence layer as one managed system.
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Before Goodfit, we were trying to build the whole data layer ourselves. Instead of building the machine to ask the questions, Goodfit just gives us the answers.
Moritz LorenzDirector of GTM Engineering at Moss


