GTM Intelligence for B2B Revenue Leaders








Goodfit applies the kind of judgments that used to require a human researcher — across a global universe of 70m+ accounts.
Then we calibrate against your won and lost deals to build proprietary, real-time intelligence on your market.
Cut out accounts that won’t buy
Goodfit’s agents learn what separates your buyers from non-buyers, then evaluate thousands of data points to give you a source of truth on what accounts you should be targeting.
B2B SaaS companies with a high volume of inbound demo requests routed to an established sales team, operating on either Salesforce or HubSpot as their CRM.
Goodfit tells you exactly which accounts match your ICP – and which are a waste of time.
Capture every account in your market
Goodfit evaluates 70m+ company records against your market definition, training models to make human-level judgments no filter can capture. Sourcing runs continuously to deliver a living, breathing market.
You’re missing 19,687 companies in a market of 41,392. Your ACV is $23k. $453m of your market is invisible to you.
Goodfit finds the accounts in your market that you couldn’t see.
WORK your highest value accounts
Goodfit learns what predicts your win rate and contract value, enriches your entire market with those predictors, and builds Expected Value – a predicted dollar value for every account.
2,953 Tier A accounts worth $139M
Goodfit shows you how much revenue you’re leaving on the table from working low value accounts – and which to work instead.


Building your own intelligence layer means stitching together legacy databases, enrichment tools, manual research, custom agents, and machine learning workflows.
That creates cost, bottlenecks, and tech debt — and still leaves gaps in coverage, data quality, and predictive accuracy.
Goodfit operates the data, models, agents, and workflows to run your GTM intelligence layer as one managed system.
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Before Goodfit, we were trying to build the whole data layer ourselves. Instead of building the machine to ask the questions, Goodfit just gives us the answers.
Moritz LorenzDirector of GTM Engineering at Moss


