Prioritize & Segment

Spot accounts that matter, deliver meaningful messaging

Your GTM teams shouldn't be guessing which accounts to work. Focus their efforts on objectively prioritized accounts, then segment & message based on identified needs.

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Analyse your customers

Understand your best customers. Objectively

Stop the guessing what makes a a great customer. Run correlation analysis on your best customers, and determine what is objectively true about those you're seeing success with. With in-depth data enriched across your entire market, finally determine the datapoints which correlate with revenue.

Run your analysis

Prioritize your accounts

Invest in the accounts most likely to buy

Prioritize & score accounts based on their attributes and similarity to those determined as the “best”. Configure, override and control scoring end-to-end. Know which customers you’re prioritizing and why, and say goodbye to the black box.

Build your score

Segment based on needs

Match message to market, stay relevant

Segment your market based on a message & value proposition that will resonate. Do so with ultimate flexibility, whether segmenting by competitor, ACV, or which accounts you ‘d like your reps to work vs. engage programmatically.

Setup your segments

The data we're getting from GoodFit around hiring for specific personas that change over time can help us build a more sophisticated score. Building a trigger-based model that allows SDRs to be notified without having to go dig through Salesforce.

Morgan Cilburn

Senior Manager Sales Development, Chili Piper

FAQs

Contact

I dont know what campaigns i want to run

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I dont have revops

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