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We’ve launched two new GoodFit features - Segments and Personas - to help you manage audiences across any GTM strategy.

Outbound is not dead. But the days of SDRs grinding out high volume/low yield activity should be. Automation and AI should lead to better outcomes as well as happier work for SDRs - less time researching, more time connecting with customers. We talked in Part 1 about Ross’ Predictable Revenue model and how we can structure teams accordingly to reduce CAC. Here we look at what’s happening to SDR and AE roles, and how you can get the most out of them in 2025.

There’s been some fairly dramatic debate about “the death of outbound”. Prospects are overwhelmed by options, they don’t read emails, they dodge sales calls. But a programmatic approach is more viable than ever, especially when paired with Aaron Ross’s foundational Predictable Revenue model. I believe his cult methodology will continue to create an insane legacy, and many more million and billion dollar companies, if we can get the balance of each right in 2025.

Truly understanding your market

Increasing ACV by 25% with account scoring

Automation freed up 20 hours/month for SDRs

Achieved a 6% actionable response rate with scalable outbound outreach

Crafting sales emails that resonate and convert

Prioritize accounts with the highest likelihood to buy.

Contact the right customers, right time, right message