Hear from our industry leading customers

We always had a mix of a named account model and open prospecting, but also a pool of accounts that’s like a free-for-all. The GoodFit data has given us a lot more direction in rethinking that approach.

The NLP models have truly helped to map the market for us, filters and technographics simply didn't work.

We have a very clear impression of the types of companies and people who we can help the most. Based on tech-stack, sales team structure, and the ACV they sell at.

95% of books of business are GoodFit sourced, contacted to engaged is up from 0.8 to 2% and lifecycle contact to opportunity is down from 260 to 106 days. GoodFit has helped us improve often-overlooked baseline metrics and operating fundamentals driving significant MoM accepted pipeline results.

Having that piece of mind knowing we’re focusing on the right accounts means we can shift our focus to different messaging, nurture cadences and more.