Implement & scale any GTM strategy
Commercial Leaders use GoodFit to configure the data they need, to fuel their GTM strategy of choice.
The data you need, your way
Every company has its own target market, ideal customer profile, and go-to-market motion. Work with a data platform you can configure to your needs.
Map your market however you define it.
Enrich with the insights you need.
Your target market is more unique than a generic industry & headcount filter. Map qualified accounts based on your internal criteria, then enrich every account with data of your choice.
Reach the accounts that matter, with a message that resonates.
Reps shouldn't be guessing which accounts to work. Focus their effort on prioritised accounts, and segment based on identified needs.
Discover and enrich the ‘right’ contacts at scale, regardless of title.
Eliminate the reliance on manual contact sourcing across countless title variations. Define and rank key personas for your GTM. Enrich accounts at scale only with the contacts you need.
Sync and action data in any tool, to fuel any GTM strategy.
Whether you're powering SDRs, running ABM, or programmatic outreach, we make it easy to integrate and action our data in your tools of choice, so you can focus on execution.
Built and used by the best
From startup to IPO: we’ve lived the GTM journey from 0 to $100m.
Hear from our team & industry leading customers.
"We implemented this data in SFDC July 20th. SDRs started working those accounts the 21st... In August we had a 27% increase in pipeline per opportunity. Massive! An outlier from previous months."
“We were able to expand the data we wanted to track by about 10% to 20% compared to what the other data providers gave us.”
"We went from 30% of accounts being being actual good fits. To surpassing 75% in our first go at this."
Reps, automation, or both—we fit your GTM Motion
Whether you have an existing sales team, you’re automating the outbound motion or running a hybrid approach. We’ll help you move from idea to execution.
More productive, better performing reps, focused on high-value work.
With less time spent on desk research and more time on working the very best fit accounts, you'll see reps increase their productivity and produce greater outcomes.
Scale a programmatic approach, without compromising on quality.
Success running an automated GTM Motion is contingent on quality data. Segment audiences, enrich contacts at scale, and automate highly targeted messaging across all channels: email, ads and more.
Strike a balance between humans & automation, a complex but modern approach.
Align your sales & marketing teams around your the highest fit accounts, while engaging the rest of your target market in automated programs. Match resources to account quality and expected returns.
Tell us what data you need. We’ll make it happen.
Firmographics
Industry, location, target customers, employees & revenue.
Classification Models
Build your own labels & categorise companies using LLMs.
Teams
Understand the nature & size of existing teams.
Hiring
Learn about open roles, job locations and more.
Funding
Determine who has raised funding, how much and when.
Technographics
Discover what technologies are in-use. Even the hard to find “back-end” tech.
Traffic
See traffic volumes, sources of traffic, and more.
Web Crawling
Pull keywords, and more from your prospects' website.
Reviews
Spot strengths & weaknesses in companies in their review data.
Learn more from GoodFit & other commercial leaders
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Speak to our team today
Tell us about your target market and GTM strategy – we’ll help you shape the perfect dataset to succeed.
